Hormiga Dormida · active development

La hormiga que nunca duerme.

Not another dashboard. An operator.

Hormiga Dormida runs your ads across Meta, Google, TikTok, and X — inside guardrails you set, with audit trails you own.

Role · Sole builderYear · 2025hormigadormida.com ↗
cockpit · liveguardrails on
Meta · liveGoogle · liveTikTok · watchingX · pausedAwaiting Approval · 1
Spend
last 12h
$1,247
Awaiting Approval
Reallocate $400 → Campaign 02
proposed 14:05:09 · watchd · CPA -18% on Camp 07
Ledger · todaysqlite · local
14:02:11emiliopause · IG Reels · CPA drift202
14:03:47watchdflag · creative fatigue · Camp 07200
14:05:09emiliopropose · reallocate $400 → Camp 02hold
The long version

Most "AI ad tools" are read-only or quietly faking their mutations. Hormiga Dormida is the opposite: it actually connects to your real ad accounts, actually changes the budgets, actually pauses the creative — but only after you green-light it. A background watch service sketches the anomaly report before you ask. An AutoResearchBench proposes challenger variants ranked against a fixed rubric. Every action gets written to a local SQLite ledger so compliance can trace it later. It's Electron on the outside, Playwright and Gemini on the inside, and a very deliberate philosophy throughout: guardrails, not autopilot. Cockpit, not dashboard.

Guardrails, not autopilot. Cockpit, not dashboard.

Five things it does

Operators, not dashboards.

Each feature earns its place by doing something read-only tools won't: touching the live account, then telling you what it did.

  1. 01

    Real accounts, live mutations

    No demo mode. Ever.

    Direct API integration with Meta and Google Ads. Playwright-driven automation for TikTok and X. Everything that moves, actually moves.

  2. 02

    Approval gates

    Nothing budges without your nod.

    Pause, resume, reallocate — proposed by the ant, executed by you. Two-key launch, every time.

  3. 03

    Watch loops

    It sees the issue before you open the tab.

    A background service scans spend, CPA, and creative fatigue on a cadence you set. You get a summary, not a firehose.

  4. 04

    AutoResearchBench

    Challenger creative, ranked and waiting.

    Gemini-generated variants scored on a fixed rubric. Queued for your review. Never pushed live on their own.

  5. 05

    Forensic audit

    Every action, forever traceable.

    Local SQLite ledger logs the hover, the approval, the API response. Agency compliance teams: this one's for you.

Six principles

What the ant refuses to forget.

  • 01

    No demo mode

    Every integration is a live integration, or it doesn't ship.

  • 02

    Guardrails first

    The ant proposes. The human approves. No exceptions.

  • 03

    Watch, don't spam

    A summary at the right time beats a dashboard at every time.

  • 04

    Audit every touch

    Hover, approval, API response — all logged, all forever.

  • 05

    Numbers beat narrative

    Every recommendation carries its own math, its own rubric, its own receipts.

  • 06

    Local by default

    The ledger stays on your machine. Agency compliance, default-on.

Microcopy · the buttons themselves

Every verb is a guardrail.

Approve and push.Hold for review.Run the watch.Queue a challenger.Show me the ledger.
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